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Why Reputation Management is Important to a Successful Medical Practice?

February 4, 2022 - Parul Saini, Webmedy Team


As a healthcare provider, You probably spent years building up your practice. The investment is obvious- immense hard work, time, and money. You must have missed your favorite soccer games, family get-togethers, old friend reunions, movies, shopping, and endless other things to devote time to establish your practice. You and your team have done this to build the reputation of your practice.

Forty percent of potential new patients will only take into account online reviews that were written within the past two weeks. That's why It is essential to respond to your current patient's feedback and reviews.

A genuine significant pathway for growth is through reputation. Management of that reputation is a vital investment.

Why Reputation management is Vital for your Practice?

The world is changing at a rapid pace and the Internet is the catalyst. Physicians, surgeons, dentists, and other healthcare providers are often taken off-guard by online reputation issues. Many care providers don't even realize they need to be concerned about their reputation online. Reviews and feedback from your current patients give your practice credibility. Not only that, they boost you in the Google algorithm. This gives you that all-important online visibility! When you invest in reputation management, you also open pathways to new patients to find your practice.

Reasons why you should focus on your Practice's Reputation management

  • Better Search Engine Ranking

    Online reviews can create a huge impact on SEO. It's because search engine algorithms know it very well that customers place a lot of stress on the online reviews of the company when making a decision. Hence, a practice that takes the best effort to deal with its online reputation gets rewarded with increasing SEO visibility.

  • Increased Patient Trust and Credibility

    Online reviews are not all about pleasing the algorithm. It's also about the way people identify a brand. With patients trusting online reviews, gaining the trust of a patient is essential. Everyone knows that the reputation of a business is crucial for its survival. Once the trust of the patient is gained, the existing patient would speak about the practice to others.

    A lot of emphasis is placed on online reviews, to decide whether to trust a brand or not. Good reputation management can easily help a business to gain trust. Hence, positive reviews can lead potential patients to trust the practice even more. A good reputation means that the practice is more credible than its competitors.

  • Higher Revenues

    When patients use the trust to differentiate you from other practices, it can effectively convey that the practice is reliable. When a practice is considered to be reliable, it can help to attract new potential patients.

How can you Improve your Practice Reputation?

Today every business is on the Internet, no matter the small or big. So one of the best ways to improve your practice's reputation is to use some online reputation management tips. Well, the concept is simple but it takes a lot of effort and time. Follow the following tips to improve your Practice reputation:

  • Get Active on Social Media Platforms

    Start your social media presence and keep it updated. Staying active on social networks will help place your medical practice at the top of search results. Of course, it is good to plan before posting on social media. You will need to define your target audience and what social networks they use and write content that is consistent with your brand and appeals to the target demographic.

  • Claim your Medical Practice on Third-party Review Sites

    This will tell you when reviews are posted. It is essential to go through all reviews carefully; they can be the first indication of a problem that demands your attention. After you become aware of bad reviews, you can respond professionally. A quick reply is often the best professional strategy.

  • Start your Blog

    Just like social networks, your blog does not need to become famous to be a useful tool. And you do not need to invest a lot of time maintaining it. Merely creating a blog will go a long way toward improving your online reputation.

Summary

As digital sources of information have become the first stop for the patient decision-making process, how physicians build a positive online reputation has become fundamentally important. The high bar of healthcare services and cut-throat market competition has made it imperative for healthcare professionals to be proactive and take charge of their online reputation. Patients are tech-savvy and make intelligent decisions when it comes to spending on healthcare as they want the best value for the high amount of money they shell out as healthcare costs. Ignoring your online practice reputation can have disastrous results. So, take control of your online practice reputation and keep your practice online reputation "healthy." Though it involves a lot of hard work and persistent efforts, the results are worthwhile.

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