Loading...

Subscribe

Advantages of Digital Marketing in Healthcare

November 25, 2020 - Parul Saini, Webmedy Team


Loading...

Digital is the future for healthcare, with an exploding number of internet users and active users on social media. As an old saying goes, success is fishing only where the fish are. And in this digital age it is online.

Why is Digital Marketing important for Healthcare?

If it were possible to reach prospective patients anywhere or anytime - doing what worked yesterday - everyone would still be doing the same old thing. Digital is (almost) always the first and most powerful marketing tool. Healthcare's digital future looks promising as patients are more comfortable using digital services for complicated and sensitive problems such as health care and wellness. It is a clear sign for healthcare providers to adopt digital solutions. Modern patients want to see how practices readjust around their lives. Healthcare consumers demand options, customization, and convenience. And if you don't have a digital healthcare marketing strategy for your practice, it may be time to rethink.

  • Helps target patients with specific conditions

    A major distinction and advantage of using digital marketing strategies over print and traditional broadcast are that they help you define your targets. Healthcare Digital marketing helps you to be precise with your target based on age, gender, demography, or specific behaviors and information. Also, the ability of digital marketing to target consumers through the use of certain keywords improves the chance to reach the patients you want.

  • Helps improve patient experience

    One report from Google stated that 77% of users used a search engine before booking an appointment with a healthcare provider. In their report, they covered over 500 hospital researchers and found that patients are most likely to report that they used online sources for hospital research. When people have a health issue, they go to a resource that's created to help them find a solution: the Internet. The ability of digital marketing processes to improve the patient experience is a key factor in using it. It not only prepares your customers but also helps improve the remark you get from them. The positive reviews, due to a seemingly smooth experience, will have a positive effect on your work.

  • Helps you defeat competitors

    A lot of medical practitioners are yet to jump on the digital wave. By the use of digital marketing strategies, you can reach out to patients faster than them and win them over to use your medical services. Information is valuable; the ability to reach out to patients and introduce them directly to your work is vital. The capability to also give out information and educate potential patients is one way also to win them over. By making use of these digital marketing techniques, you can get a head start on competitors in your industry.

  • Gives you flexibility in marketing

    Healthcare digital marketing gives you the flexibility to quickly change your messages, respond to your audience's questions, concerns, and areas of interest, and refine your efforts to improve their effectiveness. Change is only constant for healthcare digital marketing. The rapid changes in society, the internet, and healthcare services are nonstop. The only constant in digital marketing, digital marketing tools are flexible and responsive enough to keep pace and continue to deliver effective healthcare marketing results.

To deliver effective services and compete in this digital era, hospitals and medical professionals need digital marketing tools. Online marketing, digital advertising, social media platforms, and other technology tools reach and engage today's audience. These ever-present tools are sophisticated and highly effective.

Recommended



Think back on the last time you had an amazing experience with a customer service executive. Maybe you got the wrong item when you ordered something online, you called customer service and had the right item delivered to you the next morning. Or imagine, your flight got delayed by several hours and you received a voucher for a free flight for the next time you book a flight with that airline. In today's customer-centric market, these types of cases are common.


Multidisciplinary care is when professionals from different disciplines work together to deliver comprehensive care that addresses as many patient needs as possible.


Health promotion means the development of behaviors that improve bodily functioning and enhance an individual's ability to adjust to a changing environment. Disease prevention involves efforts to reduce or eliminate vulnerability to risks that might enhance the possibilities that an individual or group will incur disease, disability, or premature death.


Mango is a delicious tropical fruit that is not only delicious but also offers many health benefits. Mangoes are part of the family of pistachios and cashews, known as the Anacardiaceae family. Mango comes in many different varieties, each with its own unique flavor and texture.


Liver is an important organ of the body which aids in digestion, stores nutrients and detoxifies our body by eliminating harmful substances. Liver also acts as an important warrior of our immune system as it identifies harmful bacteria, viruses and toxins that enter our body, captures them and throws them out of the body. A healthy liver is essential for overall health and well being.


Imagine your body as an intricate fortress, constantly guarded by an invisible but ever-vigilant protector: mucus. This unsung hero works tirelessly, shielding you from the onslaught of environmental villains and internal turmoil. Yet, when we find ourselves constantly clearing our throats or battling with that annoying sensation of phlegm, it's a sign that our protector is working overtime. This isn't just a tale of discomfort; it's a story of resilience, a signal from our bodies that something is amiss. Let's understand this protective mechanism, exploring the myriad causes of phlegm and mucus in the throat, and uncover the ways we can support our body's natural defenses for a happier, healthier life.


Imagine a future in which medical diagnoses are made accurately and lightning-fast, and treatment plans are tailored to the individual patient. Artificial Intelligence is making such a future possible.


The healthcare industry has started adopting the Internet of Things for patient care and tracking their needs. Remote monitoring, smart sensors, medical device integration, fitness trackers, wearable biometric sensors, glucose monitors, prescription dispensers, and smart beds, are all examples of adoption of Internet of Things in healthcare.


Blockchain technology has the potential to transform healthcare. Blockchain technology can be used to build a patient-centric healthcare ecosystem that is secure and interoperable.


Are you ready to supercharge your mornings and set a healthy tone for the rest of the day? Drinking a mixture of turmeric and ginger first thing in the morning is often recommended for its potential health benefits. Consuming these two together may provide synergistic benefits while enhancing their individual effects.


Garlic has been used for centuries as a natural remedy for a variety of medical conditions. The beneficial properties of garlic are due to a compound called Allicin.


In this article, we will explore the science behind apple cider vinegar's potential to enhance weight loss efforts. From boosting metabolism and reducing fat accumulation to regulating blood sugar levels and suppressing appetite, learn how this natural remedy might support your health and fitness goals.


We all love squeezing the juice out of a lemon and savoring its inner pulp, but did you know that the peel of a lemon contains a wealth of vitamins, minerals and powerful bioactive compounds? Let's uncover the secret of lemon peel, a hidden treasure that surpasses lemon pulp in nutrient concentration.


Human growth hormone (HGH) is a hormone that promotes growth, muscle mass, and fat metabolism. HGH is a naturally occurring hormone released in the body by the pituitary gland. It can be especially important during weight loss, injury recovery, and athletic training. People can try to increase their growth hormone naturally by changing their diet and lifestyle choices.


Explore the world of cucumbers, where every bite is not just about a refreshing crunch, but also a step towards better health! Often overlooked as just a salad ingredient, cucumbers are a powerhouse of nutrients that do wonders for your body. From hydrating your skin to keeping your heart healthy, these green vegetables are full of surprises.


You might be aware of the health benefits of papaya fruit, but do you know that the green leaves of the papaya tree are a powerhouse of healing properties that have been used in traditional medicine for centuries. Papaya leaves contain a unique blend of enzymes, vitamins and antioxidants. From increasing platelet levels in dengue patients to providing relief from gastric problems, papaya leaves are a health powerhouse.


IoT offers significant benefits for chronic disease management by enabling continuous monitoring of patients' health metrics. With devices like smart glucose monitors and blood pressure cuffs, healthcare providers can receive real-time data. This allows for timely interventions, personalized treatment plans, and improved patient engagement, ultimately leading to better health outcomes.


Chronic fatigue syndrome (CFS) is a debilitating condition characterized by persistent fatigue that doesn't improve with rest. It affects millions of people worldwide and can severely impact daily life. Understanding the causes and treatment options is crucial for those struggling with chronic fatigue. Let’s explore the common causes of chronic fatigue, foods that can help combat chronic exhaustion, and effective supplements to support energy levels. By addressing these factors, you can find relief from chronic fatigue syndrome symptoms and discover potential chronic fatigue treatment options that work for you.


Imagine walking into a hospital room that adjusts its lighting and temperature just the way you like it, monitors your vital signs in real-time, and even predicts your medical needs before you realize them yourself. Sounds like science fiction, right? Welcome to the future of healthcare, where the Internet of Things (IoT) is turning hospital rooms into smart, patient-centric rooms. Read on to discover how IoT is transforming traditional hospital stays into a cutting-edge, personalized healthcare experience.


Security of IoT for healthcare is vital because the data is sensitive and affects patient safety and trust. Hackers target healthcare as it holds valuable personal and medical information. Security breaches can lead to unauthorized access, manipulation of medical devices, and theft of data. These can lead to severe consequences like financial loss, reputation damage, and even loss of life.


High blood pressure, also known as hypertension, affects millions of people around the world. If not managed it can cause serious health problems. But here's the good news—changing your diet can help lower your blood pressure naturally. Let's learn about the top foods that can make a big difference in reducing high blood pressure naturally.


Electronic health records (EHR) have become an essential component of modern healthcare. Migration from traditional paper-based records to an EHR offers many benefits, such as improved patient care, streamlined workflows, and fewer medical errors. However, implementing an EHR can be a complex and challenging process. This step-by-step guide is intended to help healthcare providers migrate to an EHR, ensuring a smooth and successful implementation.


Gastroesophageal reflux disease (GERD) is a common condition affecting many people worldwide. It occurs when stomach acid frequently flows back into the esophagus. This backflow, known as acid reflux, can irritate the esophageal lining, leading to various uncomfortable symptoms.


Health promotion and prevention are critical components of public health. Health promotion is the process of enabling people to improve and control their health, whereas prevention involves the actions taken to avoid the onset or development of diseases, injuries, and disabilities.


Did you know that the sugar in your diet could be secretly damaging your skin? Although sugar may be a delicious thing, it can wreak havoc on your complexion. Not only does sugar cause acne but also accelerates the development of wrinkles, sugar has a huge impact on your skin health. Let's understand how sugar affects your skin, how cutting down on sugar can be an anti-ageing remedy - and all this naturally.


Honey, a natural wonder, isn't just for sweetening your tea; it's a powerful, all-natural skincare hero. From moisturizing and healing to brightening and anti-aging, honey offers many benefits that can transform your complexion.


Dark circles under the eyes can make you look tired and older than you feel, casting shadows on your vibrant personality. Whether they caused from sleepless nights, genetic factors, or the stresses of daily life, they are a common beauty concern.


Urinary Tract Infections (UTIs) are common, especially among women, and can cause significant discomfort and pain. While it's essential to consult a healthcare professional for severe or recurrent UTIs, there are several home remedies that can help alleviate symptoms and support the healing process.


Populations in remote or mountainous areas face challenges in accessing primary healthcare due to medical supply chain issues. Delays in medical products, stock-outs, expiry of medicines and delay in testing samples are some of the major challenges. Drones or Unmanned Aerial Vehicles (UAVs), which can be used for package delivery, may be the solution to these medical supply chain issues.


Are you pushing your limits at the gym but feeling constantly sore and fatigued? Achieving your fitness goals isn't just about lifting heavier or running faster - it's also about how well you recover. Effective muscle recovery can boost your performance, prevent injuries, and ensure that you’re always ready to tackle your next workout.


A clinical Decision Support System (CDSS) is a type of software system that helps a physician in decision-making by analyzing the patient's data.


Peppermint oil, derived from the peppermint plant, has been a cherished remedy in traditional medicine for centuries. Its primary component, menthol, is the secret behind many of its powerful health benefits.


Ventilators pump air into the lungs to mimic or support breathing. In some cases, it is referred to as a vent or breathing machine. People who cannot breathe on their own require ventilators. It could be that they are under general anesthesia or suffering from an illness that affects their breathing.


Melatonin is a hormone that helps regulate the sleep-wake cycle. It's often taken as a supplement to aid sleep, but many people report experiencing vivid or unusual dreams while taking it.


Every day, doctors, nurses, administrators, and staff strive to improve patient safety and care in healthcare settings. Occasionally, even the most skilled and experienced practitioners make a mistake. Thanks to better technology, patient safety has improved dramatically over the past few decades. Barcodes are one of those technologies that have had an impact on patient safety. This technology also enhances operational efficiency and increases patient safety and identification.


Alzheimer's disease and muscle fatigue may seem like unrelated conditions at first glance, but emerging research suggests a surprising link between them: inflammation. Understanding this connection could pave the way for new treatment approaches and improve the quality of life for those affected.


Of course, caregivers on their path to value-based care delivery, where patient participation is critical, will be dissatisfied by this circumstance. In the world of healthcare data analytics, hopefully, nothing is unquantifiable. Caregivers may turn an abstract idea into a quantitative value that will aid them in making fact-based decisions by helping them to elicit the most effective channels, understand what attracts patients' attention, and see the true picture of patient involvement. Let's have a look at how we can accomplish this.


When it comes to heart health, the tiny aspirin tablet might just be one of the most powerful friend in your medicine cabinet. Long known for its ability to soothe aches and pains, aspirin also plays a crucial role in protecting your heart. Let us discover how this everyday medication could be a game-changer for your cardiovascular well-being.


For many caregivers, mobile patient applications are becoming the norm. Even as more and more providers consider buying and developing options, some may end up sticking with basic features (appointment scheduling, refills, billing, etc.). It is not necessarily a bad idea to start with basic features in a patient app. While basic features are important, choosing them may hinder your business's ability to reach long-term goals.


Liquid biopsies represent a revolutionary advancement in cancer detection and monitoring. By analyzing tiny fragments of DNA and other biomarkers in the blood, liquid biopsies offer a non-invasive, real-time glimpse into the presence and progression of cancer. This revolutionary method promises not only earlier detection but also a more personalized approach to treatment.


The goal of buying an EHR or any other type of medical software is to improve the efficiency of your practice for you, your employees, and your patients. Keep this in mind while selecting medical software that it can help you avoid making rash decisions that may look good on paper but don't provide your practice with more capabilities or increase the quality of care you provide to your patients.


Eucalyptus oil is quite a versatile aromatic oil that offers several benefits. Whether you’re looking to breathe easier, relieve pain, or simply uplift your mood, eucalyptus oil offers several benefits that can transform your daily routine.


Patient care today is disjointed, and most collaborators don't know what they are doing for a patient in real-time. Keeping track of the patient's entire care team (providers, payers, family members, etc.) as well as coordinating and integrating their electronic activities is what successful EHRs will need to handle with ease as they move from retrospective documentation to modern patient collaboration platforms. As of today, EHR apps are usually restricted to "legal entities" (e.g., a single hospital or hospital system or a single practice). To provide integrated and coordinated health care, EHR systems must open themselves up to outside boundaries, but few have done so.


Vicks VapoRub is a popular topical ointment that has been used for generations to provide relief from various ailments. This multipurpose ointment isn't just for soothing colds and coughs; it's a versatile remedy that can ease muscle aches, relieve headaches, and even tackle skin issues.


Clinical travel is increasingly popular due to the rapid development of IT, global medication, and dissatisfied clinical patients. To be sure, telemedicine likewise relies upon quiet consideration and clinical investigators' experience. An example of medical tourism is when you travel to another country to have a medical or dental procedure performed. Occasionally, medical tourists travel abroad to seek alternative treatment options not available in their home countries.


Chronic disease management is a critical area in healthcare, requiring ongoing care, patient engagement, and effective use of resources. Integrating AI with human touch can revolutionize this field by providing personalized and efficient care.


Medical devices must comply with strict general controls and procedural guidelines. To ensure the safety and efficacy of medical devices, standards must be developed and used. Several regulatory agencies and standards organizations collaborate in the development of accepted standards for medical equipment. The development of performance characteristics, characterization and testing methods, manufacturing practices, product standards, scientific protocols, compliance criteria, ingredient specifications, labeling, and other technical or policy criteria constitute standard-setting activities.


From preventing painful fractures to warding off osteoporosis, understanding and maintaining your bone density is key to staying vibrant and mobile as you age. High bone density is essential for a healthy, active life.


Lab management is impossible without proper inventory control. Compliance, results, accuracy, and patient safety suffer if inventory control is not maintained. Inventory control can be an effective way for staff members to learn the importance of personal responsibility in lab management and the need for systems and processes that are essential for efficient lab operations. In addition to better inventory control, there are several other advantages. The automation of inventory processes reinforces the importance of inventory control in good lab management.


In the fight against cancer, traditional chemotherapy has long been a cornerstone of treatment. However, as science advances, a new era of non-invasive therapies is emerging, offering promising alternatives that could transform cancer care.


There are few relationships more personal than that between patients and their doctors. Yet, many medical websites do not offer content personalization to strengthen and extend these bonds. The personalization of content can lead to the delivery of useful information, such as geo-targeted clinic searches and a 'recently visited' section that features pages and services from visitors' past entries.


Imagine tackling that nagging back pain or persistent headache not with synthetic drugs, but with the powerful, time-tested remedies found in your own kitchen or garden. Whether you're looking for a natural alternative for pain relief or just curious about holistic wellness, these remedies might just be your solution.


It's a big challenge for hospitals and health systems that patients are discharged, then re-admitted after returning home in short order. It's problematic for several reasons. Health and wellness are always top priorities for hospitals and health systems, which means that when a patient is discharged and suffers a setback that causes them to return to the hospital (usually within 30 days of discharge), it has a negative influence on their health and convenience.


Imagine a future where aging is not just slow decline, but a process we can actively control and delay. Imagine a world where our bodies stay young and flexible, not just by chance, but through cutting-edge science. Scientists are uncovering the mystery of how protein inhibition could revolutionize our understanding of aging. By targeting specific proteins that induce cellular damage and degradation, we may be able to stop the biological clock.


With the COVID-19 pandemic, patients need a convenient way to stay in touch with their care providers at any time, and providers need ways to save time for their physicians and nurses. A chatbot can serve both sides' needs and increase both the quality and availability of care.


CRISPR-Cas9 is a revolutionary gene-editing technology that's making significant strides in cancer research. This technology offers the potential to rewrite cancer’s genetic code, opening doors to targeted therapies and personalized treatments that could transform how we approach one of the most formidable diseases.


Traditionally, healthcare marketers talked about "patient experience" within their industry. The focus has recently shifted to "consumer experience," and the reason is clear: retail giants continue pushing into the healthcare space, and with them, retail practices and an improved consumer experience.


Are you struggling with weight management or diabetes? GLP-1 drugs, like Wegovy and Zepbound, not only help control blood sugar levels but also offer a promising solution for weight loss.


Many areas of the healthcare business had been moving toward value-based care delivery and value-based payment models long before the coronavirus pandemic – some quicker than others. While dentistry is still lagging behind primary care in terms of the shift from volume to value, the epidemic has prompted many dentists and oral health practitioners to seriously assess the short- and long-term benefits of making this change. We need to step up our efforts now more than ever if we are to emerge from the epidemic with a strong and resilient oral health system.


Cancer diagnosis has evolved significantly over recent years, thanks to advancements in biomarker research. Biomarkers, which are measurable indicators of a biological state or condition, play a crucial role in detecting cancer at an early stage, determining prognosis, and guiding treatment decisions.

Stay informed.


Get access to award-winning industry coverage, including latest news, case studies and expert advice.

Success in Technology is about staying Informed!

Follow us


Subscribe to Webmedy Youtube Channel for Latest Videos

Donate


Your generous donation makes a huge difference!

Stay informed.


Get access to award-winning industry coverage, including latest news, case studies and expert advice.

Success in Technology is about staying Informed!

Subscribe

Follow us


Subscribe to Webmedy Youtube Channel for Latest Videos

Loading...

Donate


Your generous donation makes a huge difference!

Donate

Follow us


Subscribe to Webmedy Youtube Channel for Latest Videos

Loading...

© 2024 Ardinia Systems Pvt Ltd. All rights reserved.
Disclosure: This page contains affiliate links, meaning we get a commission if you decide to make a purchase through the links, at no cost to you.
Privacy Policy
Webmedy is a product from Ardinia Systems.